Web Ad Market Shows Signs of Life

The internet market once again shows signs of growth and expansion. Below are some exerts from an article by Brian Morrissey from Adweek.

• The Interactive Advertising Bureau tallied a 7.5 percent rise in first-quarter U.S. online ad spending compared to the same period a year ago.
  
• comScore released data that shows the online industry served 1.1 trillion ads to U.S. consumers in the first quarter.
• The firm estimates U.S. online display ad spending in the quarter at $2.7 billion, with an average impression cost per thousand of $2.48.
• PwC Assurance partner David Silverman said in a statement that the IAB figures show "continued signs of an improved economy and interactive advertising industry."

Internet marketing growth rates are not showing any signs of deterioration and the era of Web 2.0 & E-marketing we live in, all point towards investing in online web advertising today.

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