Online Video Analytics and Metrics: The importance of their usage

It is surprising how so many businesses who employ an online video spokesperson on their website, are still not utilizing some sort of video metrics or analytics technology to measure the effect of their video. Measuring video metrics on a website matters because how else does a person responsible for a company website know that the video being played is effective or not? Imagine driving a car without a speedometer and a gas gage. How would the driver know how fast they are driving and how far they will be able to go before running out of gas? Well, having a video on a site without installing a video metrics technology is exactly like the aforementioned example. How will you know how many viewers actually watch your video and do they act on the message that is being delivered in the video? We at Dynamite Network have the answer to these questions with our innovative and powerful video metrics technology. A technology that many video spokesperson firms still do not offer.

Many businesses have inquired about whether implementing such technology for their video spokesperson is a long-term process. The short answer is no. Dynamite Video Metrics is extremely easy to set up. In order to measure the video analytics on your website, you simply need to insert a code on each page – a code that we provide for you. You will also receive a username and password to access your own video analytics dashboard. This video metrics interface tells you who is watching your video; from where, for how long and most importantly where do the viewers go after the video is stopped.

Many businesses believe that by looking at the number of hits or views a video gets, they are able to determine the success of their video spokesperson implementation. The number of views or hits a video on your page gets is almost irrelevant most of the times and should not be used as a primary key performance indicator. This is because most of the times, whenever a page reloads or refreshes, another view or hit will be added to the video. It does not relate to us how effective the actual message is and whether consumers are acting upon the message or not.

When it comes to video metrics or video analytics, one of the most important statistic to measure is the average length that the video is played. By knowing this number, you can find out on average, at what point does your audience turn off the video spokesperson. You can then analyze the video metrics related to the video and determine if the messaging is effective or not.

Another important metric that Dynamite Video Metrics provides is the statistic that displays where the viewer goes after watching the video. This is an extremely important statistic, because if the purpose of your whole video was to divert the viewer to another link or page, you need to know whether that action took place or not.

The great thing about our video metrics technology is that the platform not only measures our Dynamite Video Spokesperson, but any video that is implemented on your website. This can be a promotional video, an amateur video or any Mpeg, Quicktime or Flash video. The great news is that some companies have already started to use the video metrics technology and have started to reap its fruits. However, many companies on the contrary are still unaware that such technology even exists or worse off, even consider it important.

Let us at Dynamite Network help you get a jump start by implementing this unique video metrics technology on your website. It is a service not offered by free Analytics tool such as Google – and is unique in the sense that it is explicitly used for videos. Visit us at: http://dynamitevideometrics.com for further information.

Web Ad Market Shows Signs of Life

The internet market once again shows signs of growth and expansion. Below are some exerts from an article by Brian Morrissey from Adweek.

• The Interactive Advertising Bureau tallied a 7.5 percent rise in first-quarter U.S. online ad spending compared to the same period a year ago.
  
• comScore released data that shows the online industry served 1.1 trillion ads to U.S. consumers in the first quarter.
• The firm estimates U.S. online display ad spending in the quarter at $2.7 billion, with an average impression cost per thousand of $2.48.
• PwC Assurance partner David Silverman said in a statement that the IAB figures show "continued signs of an improved economy and interactive advertising industry."

Internet marketing growth rates are not showing any signs of deterioration and the era of Web 2.0 & E-marketing we live in, all point towards investing in online web advertising today.

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